Dencia defends her product and its name on Channel 4 news. She argues that her cream although named Whitenicious is not a bleaching agent but a spot treatment and blames the media for the image it has. Dencia actually on her social media outlets has thanked the media for mentioning her product. Before and after pictures of Dencia clearly show that she is an avid skin bleacher. Regardless of what she says, many who seek help with hyper pigmentation are not going to see her product and think that it helps to even out the skin tone. The image it portrays is of a pale ghost like lady promoting a product that places “white” skin at the top of its agenda.